TORSSO is a luxury women’s clothing brand that tethers style with support in one seamless silhouette. Made in Italy, each design includes the attributes of lingerie, athleisure, and contemporary fashion and consists of a styled outer layer with soft sewn-in support underneath. The brand seeks to bring female bodies out of the ideal of perfection perpetuated by fashion and into a light of self-love and self-acceptance. 

As Co-Founder and CEO, I directed the brand from a personal pain point to a DTC e-commerce company with a range of 8 in-demand SKUs and a global customer base. I oversaw the initial primary market research, product development, and key launch activities, including branding, visual identity, website design, marketing, partnerships, and social media. I am now responsible for the ongoing business operations, as well as fundraising, hiring and training, and maintaining investor relations.