The Trendera Files is a quarterly trend report summarizing the macro and micro shifts impacting consumer culture and reporting the motivations, behavior and attitudes of influencers ages 8 to 50. Spanning industries and generations, the content addresses trends in technology, entertainment, hospitality, fashion, media, and more, as well as surveys members of Generation Z, Millennials, Gen X, and Baby Boomers. The report served over 20 paid subscribers, including product, marketing, and innovation teams at Hilton Worldwide, StubHub, Viacom, Condé Nast, Target, and Disney.

As Co-Editor-in-Chief, I drove the production of each report, including the content creation and the quantitative survey design. I also managed our influencer community, traveling the country to recruit and screen new participants who dictate and inform culture.